The classic Coach Male personas differ quite considerably from many of our traditional female personas. Learning to cater for both is a lesson in truly knowing your consumer. Of course when I joined the Coach House I was familiar with our classic Sporty guy, or business man, but the clients I connect with on a daily basis are primarily Gen Z tourists looking to make the most of their visit to New York City. They want to take home something nobody else will have as a way to cement their Coach experience in their memory.

  • For a frequent client Tyrel, Tyrel revisits as often as possible constantly looking to personalize his Coach Collection. He knew he had wanted these rivets and pins but gave me the freedom to place them

  • Details of Tyrel backpack

  • Second Backpack for Tyrel, he had to of these and decided to give one of them a dash of his own personality. I love how the stars create a frame around the top of the bag

  • Rivets embellished to create a skull very popular display we sell often

  • Another skull embellished Gotham Sling Pack for Moira to gift her husband Lance from Colorado

  • Rexy motif on Charter crossbody for client visiting from Japan

  • Crossgrain waist belt bag I designed for our holiday livestream where I teamed up with Vadell and spoke on gifting personalized goods for the holidays

  • Bag and accessory set for John from Minnesota

  • Initials for Roderick from New Jersey who visits Coach House on his weekly walks.

  • Star embellished Metropolitan Brief for Sydney who was celebrating graduating law school.

  • One pin can go a long way

  • Runner Sneaker. This one took some creativity to navigate the padded medial and lateral quarters. I had to take the awl and heat it up with a liter as I poked a hole in the fabric to sodder the inner stuffing. This allowed for a clean placement of the pins.

  • Other side

  • Field tote with embellishments to match the hang tag

  • Rivet traced front pocket for Amy as a gift for her son Julio

  • Denim backpack with rivets for Fazila from Coach House

  • Closeup shots

  • Canvas laptop case I customized on Black Friday. Maintaining focus in a hectic environment like Black Friday and still being accurate is a testament to my ability to work under pressure.

  • I have sold about 8 of these customized mini hitch bags. a simple yet effective customization.

  • Full sized hitch with rivets to accent the leather.

  • I love time sensitive and detail oriented customizations like this as they force me to tap into my flow state. Thank you to Ahmet from Turkey for trusting me with this before your flight.

  • Profile view

  • Backpack with the works for my client Chad. Chad is very particular about placement and loves the pattern we created.

  • Gotham sling pack for my client Judith from Germany visiting NYC for the first time in 25 years for her daughter's wedding. As a gift she gave her daughter her collection of bags but she wanted to have one more just because she needs a least at tiny piece of Coach in her life.

  • Me with Coach Influencer Austin Lin, I walked him and a group of corporate partners from Taiwan through customization as it relates to valentines day.

  • Me speaking to some of our corporate partners leading a conversation about customization

  • helping Austin pick rivets for a subtle design

  • Mens briefcase designed for Austin

  • Explaining customization steps a - z to our tour from Taiwan

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